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Behind the Scenes

Mural, Mural on the Wall…

October 30, 2017

The CinemaCake team is stacked with some pretty talented people!  Sure, everyone here can capture and edit beautiful films, but you may not know about some of the hidden talents different team members bring forward to make our work better.  We have had team members write scripts for some of our favorite Reveal Films and compose original songs for some of our Coming Soon Trailers.  This time around we had a couple of people use their artistic ability to really spruce up the studio!  Our Post-Production Manager, Jessica, along with Dave and Sheryl's daughter, Danielle, designed and created a full wall mural for the entryway of our West Conshohocken studio. 

The entryway wall was completely blank and we wanted to create something that would not only be inviting to guests, but would also represent an iconic spot where our team often works!  To get started, they created an extensive blueprint and several color swatches to give the painting depth, while still maintaining the CinemaCake shades.  Of course, we set up a time-lapse to cover the entire creation and you can check out that film at the bottom of the post!

The idea for the mural was to bring a bit of the city into our studio and recreate a classic Philadelphia scene.  The painting portrays the view of City Hall from South Broad Street, which is an iconic spot for newlyweds to visit during their photo session.  There are even some CinemaCake Easter eggs sprinkled throughout the scene.  See if you can spot them! 

This project took time and dedication and the final product is something our team will treasure for a long time.  Stop by our studio soon and grab your photo in front of this CinemaCake work of art!

Sampling 1,000 Films; A Piece of Cake

May 05, 2016

Well, maybe it wasn't that easy...

Last week, we made a huge announcement and premiered our brand new website!  We have been working on this site tirelessly for months now and we are so happy to finally share it with everyone.  As we were creating the site, we kept coming back and reviewing what would be shared on the first page.  We had space for one film and couldn't come up with the perfect one.  We work with so many beautiful, unique couples!  How could just one day explain everything we are?  

You know the old saying, "a Chef's breakfast is as plain as boiled eggs."  We have made several reels for other companies' marketing efforts, why not make one that highlights our capabilities?  We decided it was time to create our own sizzle reel, which we call our CinemaCake Sampler.  This is where the real work began.  

Since 2001, CinemaCake has had the privilege of capturing over 1,000 beautiful weddings, so when it was time for us to create a film that showed off our work, you can imagine how difficult it was!  Our team spent dozens of hours reviewing trailers, same day edits, and films, to find the right ingredients.  We not only wanted to showcase our work, but tell a story as well, so finding the best card readings, vows, and speeches became crucial.  After everything had been reviewed and organized, we handed hours of footage and clips off to our incredible editor, Rick Stevens, and had him piece the final story together.  

We couldn't be prouder of our CinemaCake Sampler and we feel like it truly showcases what we do in just a few minutes!  We are so happy to be sharing this film with you now and we can't wait to hear your feelings about it in the comments below!  Maybe you'll see something "Popping up" in your mailbox!
 

Team Management and Growth

July 29, 2015

Since 2001 CinemaCake has been bringing all of the excitement of events like weddings, bar and bat mitzvahs, and corporate events to life on film. But like Rome, it wasn't built in a day. 

CinemaCake owner and president, Dave Williams, was recently interviewed by Christian Nachtrieb on team management and growth. In the interview, Dave discussed starting the business, how he found and manages the CinemaCake team, and some of the resources he discovered along the way. 

Dave spent 11 years in pharmaceutical sales with a recreational interest in videography that started with a Super 8 camera in the late seventies. A coworker asked him to film her wedding, which eventually led Dave to discover his passion for filmmaking, and the rest is pretty much history.

Once Dave took the plunge into the world of filmmaking with his wife and CinemaCake co-owner, Sheryl, he quickly discovered that filming, editing, and production were time consuming. He learned to recruit heavily through CinemaCake's editing contests.  

Managing your own business isn't always a walk in the park. Dave shared a lot of the resources and learning experiences he had while developing CinemaCake into a small business. Using cloud services like ShootQ and Basecamp organized communication between team members and clients. Holding the editors contests, having potential employees shadow on shoots, and demonstrating an overall sense of professionalism were just a few of the strategies that Dave and Sheryl implemented to establish the culture at "The Cake".  

Whether its in the studio or on a shoot, you can always find Dave exploring new creative strategies and leading by example. The CinemaCake team is definitely proud to call Dave and Sheryl Williams our fearless leaders. Check out the full interview below:

 


 

From Prom to Pomme

July 09, 2015

It was once said that if you love someone, let them go, and if they come back thats how you'll know. This was certainly true for Stefanie and Larry, a couple whose wedding we filmed a little over a year ago. Their wedding was recently featured in The Knot Pennsylvania. From their high school prom to their wedding at Pomme, their love story was just as beautiful as their big day, and we caught it all on film in a love story video

(Photo by Marie Labbancz)

This couple were high school sweethearts. Larry, who is one year older than Stefanie, left to attend college. They broke up and parted ways after two years of dating. Twenty four years later they reconnected on LinkedIn over their shared interest in politics. They picked up right where they left off, this time including their children from previous marriages. Stefanie has two children, Josh and Allie. Larry also has two children, Ethan and Halle. All of their kids are around the same age and formed close friendships, easily blending the two families. And the rest is history. (Photo courtesy of Marie Labbancz)

The wedding ceremony and reception was held at Pomme, a secluded woodland mansion in Radnor, Pennsylvania. Their wedding drew inspiration from many of the family's vacations (where thankfully, according to their love story video, nobody forgot their boarding passes). The trendy rustic, wine country theme came from their trips to Napa Valley and Sonoma, California and Tuscany. They featured deep colors such as lavender, green, and red... right down to the Vera Wang wedding dress. 

"We wanted it to feel natural and fresh without being overly rustic," Stefanie said. 

The ceremony took place on the lawn, under the chuppah draped with flowers. Both Stefanie and Larry's children walked their parents down the aisle and served as their attendants, completing the theme of celebrating family. The reception was decorated with soft orange lighting, large wooden farm tables, and all the fragrant flowers you can imagine. Stefanie and Larry along with their family and friends ate, laughed, and danced the night away. The perfect ending to a perfect day.  

More of the setting, decorations, and all the other details that brought their dream wedding to life can be seen in their trailer below. 

Drones in Filmmaking

June 09, 2015

It is no secret that we live in an age of rapidly progressing technology. Many industries have been affected by the skyrocketing advancements in electronics, and the filmmaking industry is no exception. While new lenses or editing software is always exciting for us, one of our favorite new high tech tools at CinemaCake are quadcopters, more popularly known as drones. They help get those bird's eye view shots of events and venues. 

The Inquirer recently posted a feature article on the use of drones in this industry. In the article, multiple professionals were interviewed on their opinions of drones including our CinemaCake owner, Dave Williams. In the article, Dave discussed one of our recent projects that incorporated the use of drones; a promo for The Valley Forge Tourism and Convention Board. The film will promote weddings and other events in Montgomery County. Dave believes it will give the promo a little something extra to encourage engaged couples to choose Montgomery County venues for their weddings. 

"I think that the article was well balanced because it did the most important thing; it promoted professional pilots and safety first. Experienced operators are a must, not only for safety, but for the best shots possible." Dave said. To view the article from The Inquirer click here.   

Below is a still image of a wedding venue where we have filmed and it was taken with a drone. 

We look forward to seeing which kinds of new technology will be released in the future, and how we will be able to utilize them for filmmaking.  

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