January 01, 2012 in CinemaCake Films

Doing weddings every weekend can be monotonous, right? Not quite. Every wedding is different. Having been a part of three weddings, back to back to back, it’s clear that everyone has their story and every day is unique. I’d like to share a little bit of what I saw at each one; a peek from behind the lens, if you will. Here are some nice tid-bits that stood out for me, someone who has been a part of over a hundred weddings so far.

Karrie + Tim
imageWhat an awesome couple to experience a Same Day Film with. Having a child in their lives years before marriage, Carrie and Tim certainly understood what family was all about, and that really came through during the day. It was a milestone for the CC team as well, as it was the first Same Day Edit to be done without Dave, something we were all a bit nervous about, but we pulled it off without a hitch. And, whoooooooa, there were plenty of opportunities for things to go wrong.

We had about four locations to cover (one location = easy to get to editor, many locations = nightmare), which we tackled early on by having Jordan edit in the car. “Who’s that guy in the car with you? Is he a shooter?” We were ready for that question, but we were so stealthy that it never came up. The secrecy was only to fulfill Carrie’s request that the SDE be a surprise to everyone, which it was—even Tim didn’t know about it. Everything came together in the end, and Carrie’s big smile as she watched her film was the only validation we needed.

Selena + Andre
imageEnergy, pure energy. Their vibe was apparent right away, and it helped as the city is big and unforgiving. Working in Philly is one thing (I do that every weekend), but to hike up to NYC and have to chase around newlyweds from Times Square to Chinatown is a horse of a different color. And in this case, that color was red, the color of boxing gloves and quick jabs. Who jumps in the ring with their mate, dons gloves and starts fighting? This couple. Selena and Andre made it insanely fun to shoot because they were VERY much into the photos and film. Obviously.

This date also stands out for me as a great collaboration with CinemaCake and our New York friends, Jonathan Armendariz and Shar Adrias. They don’t shoot for us regularly, but when they do, they’re always solid. And in NYC, their knowledge of the city was beyond helpful. 

Janine + Justin
So you’ve seen Goodfellas, right? Imagine a guy just like Ray Liotta, and then take away the ruthless killer part. This guy was a class act, and he wanted to make sure that came through in the single take walkthrough intro that mimicked a scene from Goodfellas. There weren’t boardwalk scenes like in the couple’s trailer where Ray Liotta gave Lorraine Bracco lollipops, but it works for Janine and Justin. It was the kind nature that the couple had and showed for one another that really came through that day.

One Atlantic, sitting on the edge of Atlantic City, provided a beautiful backdrop for a gorgeous day and a sincere couple. I’m not Scorsese, but if he shot wedding films, he’d work for us—all I’m saying.

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October 27, 2011 in Behind The Scenes

Above: CinemaCake editors staying ahead of technology with continuing education.

It’s an exciting time here at CinemaCake and our commercial brand, Media Wave Video Productions ( We are growing again.  With up to four teams now shooting multiple events on a given day, we realize it is time to hire another fantastic editor or two to join our creative team.

In 2004, we held our first editor’s contest.  It was so successful, we did it again in 2007. CinemaCake now employs four full-time editors and now we need to add another member or two to the team. 

The person we hire must be able to keep up with a steady workload and work well under pressure.  Most importantly, our new editor needs to fit into our culture and meet the high expectations of our clients.  Finally, if you can shoot, show us your stuff.  We prefer to hire editors who can shoot, and those who can will be more valuable to us than people who only edit.

Because the position is in the suburbs of Philadelphia, we ask that only editors who actually plan to live in the Greater Philadelphia area enter this contest.

Regardless of who we interview,  $500, $300, and $200 respectively will go to the top three editors.

How to enter:

Step 1: .(JavaScript must be enabled to view this email address) a little information about yourself, including why you want to be a CinemaCake editor.  Include your basic contact info (Name, Address, Phone, Email).  Describe your level of experience, what editing platform you use, and any special skills.  We’ll then send you the links to download the assets.

Step 2: Edit your film.  Your film should be 3 to 5 minutes in length.

Step 3: Upload the finished film to us HERE.  We’ll upload these films to a gallery for the public to see and comment on. 

All entries are due on Monday, November 21, Noon EST. (See countdown clock below)

We’ll pick our top three favorites* who will be offered an opportunity to interview for a position at CinemaCake.
*CinemaCake reserves the right to interview other contestants who show potential.

Tips From Our Team
Tom: “Build your story with audio before you even think about your visuals.”
John M.: “Know the rules before you break them. Know how to locate a Wawa blindfolded.”
Jordan: “Emotion trumps logic.”
Sheryl: “Make us cry.”
Jimmy: “Make a movie that you would want to watch.”

So if you have the chops, let’s see them!  Become the next Ultimate Editor!  Win money!  Get a Job!

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October 05, 2011 in Testimonials

We can’t say thank you enough to Style Me Pretty (and our good friend Mallory!) for featuring Ali and Evan’s Coming Soon Movie Trailer.  Thanks to Susan Stripling for submitting her photos as well.  CLICK HERE to see the Style Me Pretty blog.

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