Sometimes our clients come in with a list of questions like “Do you shoot in digital?” or “What type of equipment do you use?”  We realize that these questions might come from a wedding planning web site that has good intentions, but these questions really miss the mark, in our opinion.  The more meaningful questions that determine if a videographer is right for a client in the long run are tougher to answer by many videographers.

I’ve shared my thoughts on this with other professional wedding videographers around the country whom I respect.  We agree that the pitfalls that some clients fall into can be avoided if the right questions are asked. 

Today, some of them have taken this idea and started to run with it.  We hope that all of us can make a dent and help educate clients so that they don’t fall prey to the well-meaning hobbyist who is more interested in having fun and making a quick buck than they are delivering you a high quality video that you will enjoy for years to come.

The 10 REAL Questions You Should Ask Your Videographer

1. How will my movie sound?
2. How do you handle lighting?
3. How do you vary your shots?
4. How do you plan to tell the story of my day?
5. How long will it take to get my finished movie?
6. Are you ‘preferred’ by the other companies I’ve hired?
7. May I see other clients’ movies and read what they had to say about you?
8. How do you get your shots without being ‘in the way’?
9. Why are your services more expensive/less expensive than other companies?
10. What do you do to make sure our movie is unique to our personalities?

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by Sarah DiCicco

The most memorable day of any girl’s life has now become positively unforgettable. For the first time ever, wedding photographer Sarah DiCicco ( has made it possible for newlyweds, along with their family and friends, to relive the love, laughter and emotion of their wedding day in the grandest of fashion offering an exclusive photo presentation of their special day on the movie theater big screen.

With the help of CinemaCake (, DiCicco compiles the wedding day photos, while CinemaCake does its magic by conducting interviews with the bride and groom and family and friends to seamlessly accompany the images allowing clients to relive the wedding day as if it were happening all over again. The bride and groom take home their wedding photographs after the movie premiere allowing them to experience their wedding day again and again and to pass on their special moments to generations to come.  The photo film premiere is exclusively available to DiCicco clients.

Often, wedding photographers present your proofs in a small thumbnail proof book, on CD or with watermarks over your images which are seldom retouched. With Sarah DiCicco, your wedding experience is vastly different with proofs that are final images consisting of up-to 900 to 1200 4 x 6 custom retouched prints displayed in three leather albums. After all of the planning and time that you put into your wedding, the images are what you have to remember your special day.

The photo film premiere is an extraordinary experience for any couple, but it’s an ideal answer for couples whose friends and family weren’t able to attend their destination wedding. The premiere will allow them to experience the couple’s wedding day as if they were guests at the actual wedding.

“I am thrilled to be the first wedding photographer to offer this unprecedented new way to see your wedding day photos,” said wedding photographer, Sarah DiCicco.  “This is so much more than simply pictures put to music. This is truly a production worthy of the big screen.”

Erin Elizabeth Conroy of Newtown, PA and Thomas John Welling Jr. of Bronxville, N.Y recently experienced this star treatment.  They were married February 2, 2008 at St. Vincent Ferrer in New York City, followed by a reception at Manhattan’s Capitale. On June 1st, the couple were greeted by their names displayed on the marquee at the Anthony Wayne Cinema and poster images of the couple inside the theater lobby. Friends and family were on hand to feel all the emotion of the newlywed’s wedding day all over again.

Dave & Sheryl,

I can’t even begin to say how over the top the movie premier was!!!  The reason I tell everyone that you are the best because it is true! Your high level of quality and unwavering ability to create a true piece of art is priceless. Thank you for not just taking the time to work with me on this, but also your friendship and your ability to take it a step further!  Simply Amazing!

With all of our love, Sarah & Tony

Blog photos by Sarah DiCicco, Tony DiCicco and Jordan Oplinger
For a pictorial history of the Anthony Wayne movie theatre, click here.


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September 26, 2007

Dear Dave,

After speaking to your wife last week, I decided to write to tell you how pleased we are with the wedding video.  Had the decision to have a video been mine, it would never have happened.  I had no desire to have it for posterity.  It was very important to our Dave, the groom.  We figured it was a good project for him, along with picking the band.  He did all the research and decided to go with CinemaCake.  Just as he picked the band because he was impressed with its’ leader, Dave picked another Dave who impressed him, to do the video.  We’re so very glad he did!

I have seen the completed video several times now and I cry every time!  I can’t believe how much I would have forgotten!  Until I saw the video, I was certain I had not seen the cake cutting, but there I am!  However, my favorite part is the Outtakes!  As you remember, we had some unique challenges!  How many wedding videos have unintentional fire trucks! And the footage in the elevator is priceless.  The procession from the Sofitel to Davio’s and the bridal party walking through downtown were both events we had not seen and would not have seen if not for video.

The biggest compliment I can give is that you were invisible.  Yet you managed to be everywhere and capture everything.  To me, that is the sign of a highly skilled, talented videographer.  Not once were we aware of you doing your work!  You were so unobtrusive that I don’t think I would recognize you! 

As you can tell, I am a video convert.  I now know that my previous experiences with “wedding video” was based on less professional work.  I know several brides-to-be and will be recommending that they have video.  Not just any video, but CinemaCake.

Thanks so much for an incredible finished product and flawless work the day of the wedding.  We’ll recommend you to anyone who’ll listen.

Sallie Robinson

Planner: The Wedding Planner, Gina Sole - Philadelphia, PA

Photography: Cliff Mautner Photography - Cherry Hill, NJ

Venue/Catering: Davios - Philadelphia, PA

Entertainment: Eddie Bruce Entertainment (EBE) - Philadelphia, PA

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