CinemaCake captured a three-day time-lapse of the construction and decoration for the opening Gala.
Since 2001 CinemaCake has been bringing all of the excitement of events like weddings, bar and bat mitzvahs, and corporate events to life on film. But like Rome, it wasn't built in a day.
CinemaCake owner and president, Dave Williams, was recently interviewed by Christian Nachtrieb on team management and growth. In the interview Dave discussed starting the business, how he found and manages the CinemaCake team, and all the resources he discovered along the way.
Dave actually began his career in pharmaceutical sales with a recreational interest in videography. A coworker asked him to film her wedding, which eventually led Dave to discover his passion for filmmaking, and the rest is pretty much history.
Once Dave took the plunge into the world of filmmaking, along with CinemaCake co-owner and his wife Sheryl, he quickly discovered that filming, editing, and production were time consuming. He recruited heavily through CinemaCake's editing contests.
Managing your own business isn't always a walk in the park. Dave shared a lot of the resources and learning experiences he had while developing CinemaCake into a small business. Using networks like ShootQ and Basecamp organized communication between team members and clients. Holding the editors contests, having potential employees shadow on shoots, and demonstrating an overall sense of professionalism were just a few of the strategies that Dave and Sheryl implemented to establish the culture of CinemaCake.
Whether its in the studio or on a shoot, you can always find Dave exploring new creative strategies and leading by example. The CinemaCake team is definitely proud to call Dave and Sheryl Williams our fearless leaders. Check out the full interview below:
It is no secret that we live in an age of rapidly progressing technology. Many industries have been affected by the skyrocketing advancements in electronics, and the filmmaking industry is no exception. While new lenses or editing software is always exciting for us, one of our favorite new high tech tools at CinemaCake are quadcopters, more popularly known as drones. They help get those bird's eye view shots of events and venues.
The Inquirer recently posted a feature article on the use of drones in this industry. In the article, multiple professionals were interviewed on their opinions of drones including our CinemaCake owner, Dave Williams. In the article, Dave discussed one of our recent projects that incorporated the use of drones; a promo for The Valley Forge Tourism and Convention Board. The film will promote weddings and other events in Montgomery County. Dave believes it will give the promo a little something extra to encourage engaged couples to choose Montgomery County venues for their weddings.
"I think that the article was well balanced because it did the most important thing; it promoted professional pilots and safety first. Experienced operators are a must, not only for safety, but for the best shots possible." Dave said. To view the article from The Inquirer click here.
Below is a still image of a wedding venue where we have filmed and it was taken with a drone.
We look forward to seeing which kinds of new technology will be released in the future, and how we will be able to utilize them for filmmaking.