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July 29, 2015 in Behind The Scenes

Since 2001 CinemaCake has been bringing all of the excitement of events like weddings, bar and bat mitzvahs, and corporate events to life on film. But like Rome, it wasn't built in a day. 

CinemaCake owner and president, Dave Williams, was recently interviewed by Christian Nachtrieb on team management and growth. In the interview, Dave discussed starting the business, how he found and manages the CinemaCake team, and some of the resources he discovered along the way. 

Dave spent 11 years in pharmaceutical sales with a recreational interest in videography that started with a Super 8 camera in the late seventies. A coworker asked him to film her wedding, which eventually led Dave to discover his passion for filmmaking, and the rest is pretty much history.

Once Dave took the plunge into the world of filmmaking with his wife and CinemaCake co-owner, Sheryl, he quickly discovered that filming, editing, and production were time consuming. He learned to recruit heavily through CinemaCake's editing contests.  

Managing your own business isn't always a walk in the park. Dave shared a lot of the resources and learning experiences he had while developing CinemaCake into a small business. Using cloud services like ShootQ and Basecamp organized communication between team members and clients. Holding the editors contests, having potential employees shadow on shoots, and demonstrating an overall sense of professionalism were just a few of the strategies that Dave and Sheryl implemented to establish the culture at "The Cake".  

Whether its in the studio or on a shoot, you can always find Dave exploring new creative strategies and leading by example. The CinemaCake team is definitely proud to call Dave and Sheryl Williams our fearless leaders. Check out the full interview below:

 


 

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