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July 29, 2015 in

Since 2001 CinemaCake has been bringing all of the excitement of events like weddings, bar and bat mitzvahs, and corporate events to life on film. But like Rome, it wasn't built in a day. 

CinemaCake owner and president, Dave Williams, was recently interviewed by Christian Nachtrieb on team management and growth. In the interview Dave discussed starting the business, how he found and manages the CinemaCake team, and all the resources he discovered along the way. 

Dave actually began his career in pharmaceutical sales with a recreational interest in videography. A coworker asked him to film her wedding, which eventually led Dave to discover his passion for filmmaking, and the rest is pretty much history.

Once Dave took the plunge into the world of filmmaking, along with CinemaCake co-owner and his wife Sheryl, he quickly discovered that filming, editing, and production were time consuming. He recruited heavily through CinemaCake's editing contests.  

Managing your own business isn't always a walk in the park. Dave shared a lot of the resources and learning experiences he had while developing CinemaCake into a small business. Using networks like ShootQ and Basecamp organized communication between team members and clients. Holding the editors contests, having potential employees shadow on shoots, and demonstrating an overall sense of professionalism were just a few of the strategies that Dave and Sheryl implemented to establish the culture of CinemaCake.  

Whether its in the studio or on a shoot, you can always find Dave exploring new creative strategies and leading by example. The CinemaCake team is definitely proud to call Dave and Sheryl Williams our fearless leaders. Check out the full interview below:

 

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